Digital solutions
Overview
Today, individuals access information in a variety of different
ways depending upon their time constraints, mindset or specific
information requirements. Launched in January 2005, the digital
version of Metal Finishing is delivered
by e-mail several days in advance of the print edition and
is browser based thus serving a complete issue in an interactive
and innovative format.
As the digital edition requires no special software download,
the product is easy to access and gives users the ability
to respond to editorial, display and recruitment advertising
content via live e-mail and web addresses.
To view an example digital edition click here.
Additional circulation
With an additional digital circulation of 3,500 requested
recipients the total controlled circulation of Metal
Finishing is now 25,000, and provides more opportunities
to reach an audience of finishing energy professionals with
the added value of interactivity.
As well as additional company specific content, the digital
version will also be able to accommodate rich media ads using
audio and visual material, offering a unique space to develop
original high impact marketing campaigns.
Rich media
The digital edition of Metal Finishing
offers you the opportunity to enhance your advertising through
the use of Rich media and Flash Technology providing a more
sophisticated online creative, with an emphasis on entertaining
the user, encouraging them to interact with the advert and
engage with the brand. Rich media formats such as a page peel,
aid the advertiser in providing a richer experience for the
user. This technology also allows you to include video or
audio. We recommend that you discuss this with the company
that does your advertising creative work.
If you would like to include a Rich Media advert in place
of your standard advert there is a small charge.
Digitising Service of your print material
The software powering the digital edition of Metal
Finishing is highly sophisticated and not
available to anyone outside the publishing industry due to
the high cost of a contract. There are of course a number
of low cost packages available but they are low on technology
and functionality - little more than basic PDFs. We are now
very pleased to be able to offer to convert your company's
promotional literature using this interactive powerful tool.
No job too big or too small.
The advantages of using our service:
- Access to advanced digital technology
- Fully interactive
- Reduce your print costs
- Reduce your mailing costs
- Distribute to as many people as you like and as often
as you like
- Include the link in all your adverts that go out in magazines
that are delivered digitally
- Put the links on a memory stick making for an excellent
promotional giveaway
- Add it to your web content
- Be environmentally friendly
- As part of the service we will also include a promotion
of your digital literature in Metal Finishing
Weekly for one month - send out the link with
the digital edition of the magazine closest to the date
we do the conversion. We will also add it as a link on the
home page of www.metalfinishing.com
for a month
For further information about how Metal Finishing
digital can help your promotional campaign, contact William
Dey on (732) 758 6003 or Lawrence
Post on (212) 633 3191
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