Web advertising options

We have an unrivaled portfolio of creative and interactive options available to help you place your products, services or brand in front of the finishing industry professionals.

Hand-pick the best opportunities for your marketing needs:

Top Banner (468x60 pixels)

A high-impact large banner, created for advertisers wanting to deliver a brand message in a prominent position. There are two banners per section - top and bottom. Your banner stays on the screen for as long as the user does, so your message can be as long as you desire with animation recommended to enhance the appeal and attract click-throughs from buyers. It is also essential that included in the message is a "creative call to action" and always state "click here".

Side Banner (170x60 pixels)

These smaller units take key placements on the homepage or the index pages. They are a cost-effective opportunity that will suit any budget.

Boom Box

This is a solus large banner that dominates the centre of each section set within the editorial copy, which enables advertisers to communicate their brand/product message extremely effectively. This option is an ideal solution for announcing a new solution or product/service, or promoting a special offer, conference or user event.

Site jacking

For a 24-hour period we will give the entire site over to your brand - typically this would be used to announce a major new product or acquisition, year-end results, completion of business restructure, etc.

Products of the month

An advertising unit that runs on the left hand side of the website. We offer two Products of the month panels, and prices start at $1800 for a 30-day campaign. They are used to promote new or existing products, and are linked to a page within our site containing more detailed press information with links to your site. This is an excellent way to generate leads for your sales team and boost your sales.

Webinars

It is highly recommended that you set up a meeting to discuss Webinars with us and at the same time allow us to demonstrate this powerful marketing tool.

www.metalfinishing.com webinars are free to attend LIVE online events aimed at the finishing industry professional. These online seminars provide strategic advice, a lively panel debate and business critical information.

Users can register for webinars for free and if unable to attend the live event, can view them for up to one year after the event has aired.

Webinars are highly interactive, enhancing the user experience, generating research information and quality leads for the sponsor:

• Powerpoint synchronisation - images text and links are presented alongside the live feed
• Polls - voting during the Webinar displayed and analysed by the panel members (live)
• Downloads of related files - such as graphs and reports
• Guest speaker profiles - sponsor profiles and links
• Live chat - discussed in the Q & A session and also answered by a central e-mail address at Metal Finishing after the event

Webinars are managed, hosted and marketed by www.metalfinishing.com and we will work with you to develop the topics for debate and also find companies to share the platform with you as co-sponsors whose activities complement yours.

It is also possible for us to use this technology to allow you to showcase your company for its sole use - ideally suited to a major product launch or significant business restructure.

Sponsored surveys

We can carry out tailored surveys to our database of finishing industry professionals in order to produce valuable market research, across a range of topics. The sponsored survey package includes:

- up to 10 questions featured in the survey
- report and analysis of your results
- Banner Ad or Boom Box advert on our website including your logo, link to website plus 30 words description promoting your business/products, for the duration of one month
- promotion of your survey to 20,000+ opt-in recipients of Metal Finishing Weekly
- the inclusion of any prize/incentive is recommended to increase the volume of response and this is included in the package price

Solutions provider video

Do you have a recorded demo of your product/technology which solves a problem or manages an application? Solutions provider is a unique promotional opportunity which will broadcast your product demo to a finishing community looking for solutions to problems.

Along with the video, a full product description, link to your company’s website and your contact details will be included. Your demo will remain on www.metalfinishing.com for 12 months. It will also be promoted though Metal Finishing Weekly enewsletter for one month.

Podcasts

We can provide you with an audio platform to make a major announcement. Why not take the opportunity to use this facility to launch a new product and combine your broadcast with a video demo or other visual information. This will allow you to leverage the power and reach of www.metalfinishing.com guaranteeing your company the highest level of recognition among your target audience.

Your Podcast will remain on www.metalfinishing.com for one year plus it will be advertised on Metal Finishing Weekly for the first month.

Sponsored Podcast

Metal Finishing will be hosting its own Podcasts where the Editor or another industry expert will be discussing an emerging technology or major news story - when we host these broadcasts we can offer one company the opportunity to sponsor it.

Please let us know of any topic that you would be keen to sponsor so that we can alert you when a relevant broadcast is planned so that we can give you first refusal.

Microsites

What is a Microsite? A site created and hosted by www.metalfinishing.com on your behalf. This online media pack is an example of microsite - it is a basic site which carries company info and highlights some new products with links to the company site.

Why do you need a Microsite? Not only do we have a unique audience of potential new customers seeking information we provide full back up so changes to the site can be live within 24 hours. We also promote your Microsite for a month on the home page of www.metalfinishing.com and in Metal Finishing Weekly for the entire term of your contract.

As you move through the year you may wish to enhance the site with a Podcast, video demo or webinar which we are happy to arrange (price on application). In the first year and at no additional charge we can include new text and flat images as required. These sites benefit from being tracked by our advanced web tracking software.

The contract runs for a full 12 months at which time very competitive renewal options will be offered. The starting price for a basic Microsite is just $10,000.

Rich media

Rich media provides a more sophisticated online creative, with an emphasis on entertaining the user, encouraging them to interact with the advert and engage with the brand. Rich media formats such as a page peel, aid the advertiser in providing a richer experience for the user.
We are happy to offer advice in what will drive more traffic to your own website.