BASF Develops New Color for Volkswagen SUV Concept Car

"Blue pear"l hue aims to harmonize with stainless steel appearance.

Volkswagen presented the CrossBlue concept car, a new generation of SUVs, at the North American International Auto Show in Detroit. BASF’s paint specialists in Würzburg, Germany, developed the color, which features special pearlescent effects.


The CrossBlue’s outer appearance is characterized by a blue, very fine pearl color designed to captivate viewers with its soft impression. The finish harmonizes with the alloy rims and the array of stainless steel applications on the body.


For years, BASF has been Volkswagen’s reliable partner worldwide, supplying products ranging from e-coat to clearcoat.


BASF Coatings develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia Pacific region. In 2011 BASF Coatings achieved global sales of 2.8 billion Euros.

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Automotive  •  Industry Trends & Happenings  •  Paint & Powder Coating Applications


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