Axalta Coating Systems Launches New Identity

Leading global coatings supplier presents bold new look

Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has rolled out a new corporate brand identity that captures the scope of its business around the world. The new logo highlights the Axalta name as well as its focus on performance and will provide a consistent and clear symbol of the company and the products and services Axalta provides to over 120,000 customers in 130 countries.

“We’re tremendously excited about our new look and what it says about our future," said Charles Shaver, Axalta chairman and CEO. "It embodies our commitment to move ahead in the marketplace, putting customers first and offering an exciting portfolio of brands. As a leading global company that is 100% dedicated to developing, manufacturing and distributing coatings, we are poised to perform and deliver on our customer commitment.”

Axalta, which develops coatings for a diverse customer base and holds leading positions in four core market segments, supplies paint to automotive original equipment manufacturers (OEMs) and has approvals for the use of its products from many leading OEMs. In the refinish segment of the car market, flagship brands – Standox®, Spies Hecker® and DuPont™ Refinish – along with regional and national brands make Axalta the largest global supplier of paint to collision and body shops.

Transportation customers who rely on Axalta’s Imron® brand include manufacturers of heavy duty trucks, body-builders and trailers and locomotives and light rail cars. In the general industrial segment, customers range from electrical equipment component manufacturers that rely on Axalta’s Voltatex® brand, to oil and gas pipeline producers who use Nap-Gard® products to prevent corrosion and protect the environment. Architectural and decorative customers who manufacture windows, doors and cladding as well as furniture rely on Alesta® powder coatings for brilliant colors and corrosion resistance.

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This article is featured in:
Automotive  •  Coating Systems & Equipment  •  Industrial and Protective Coatings  •  Industry Trends & Happenings  •  Paint & Powder Coating Applications


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